Copyright © 2006–2015 Punchkick Interactive Inc.
All rights reserved.
Digital experiences are beginning to converge, and quantum computers, web services, virtual assistants, and connected travel are all part of the equation. How will Siri and Google Now evolve to assist in travel experiences on iOS and Android? How can AirBNB, Uber, and hotels become one seamless travel experience? How will iOS apps, Android apps, and iOS developers or Android developers begin to grow their connected travel footprint with connected mobile app experiences and quantum backend systems? This is connected travel, and it’s weirder than you imagined. Mobile native apps make the mobile processes and formalities of connected travel more obvious and accessible throughout the travel journey. With mobile boarding passes instantly accessible from the native app platform’s lock screen, passengers have up-to-the-moment mobile information and can skip cumbersome lines at the airport. Biometric authentication platforms and mobile payment platforms enable quick mobile transactions and mobile identification to accelerate past obstacles. And wearable integration of all of these connected mobile systems will only make connected travel tasks more instantaneous and unobtrusive. As mobile technologies and digital experiences continue to emerge that make our lives easier and more connected, travel remains one of the foremost examples of these mobile marketing optimizations in action. At every stage of the connected travel experience, digital and mobile innovations have helped travelers shave time and costs off of their mobile travel experiences. Travel is the testing ground for new technologies just before they go mainstream—and replacing the travel agent is just the beginning. Considering drivers’ expectations when designing interfaces for connected car apps, CarPlay apps, and Android Auto apps helps brands provide value on the go. Both Apple’s CarPlay and Google’s Android Auto connected car platforms take clarity and immediacy into account for connected car app interface design and interaction design, offering mobile developers few tools to display graphical interface elements on infotainment screens within connected cars, instead prioritizing voice-activated features or spoken connected car app notifications. Connected cars with Bluetooth Low-Energy integration will replace the need for a key fob by leveraging beacon technologies and broadcasting a low-energy Bluetooth signal that connected smartphones can detect. This feature integration will allow connected cars of the future to wirelessly communicate with smartphones to automatically unlock doors and broadcast their location over wide distances. In-car OBD-II app integration offers connected car app developers new roads to engage with drivers in the connected car industry. OBD, or On-Board Diagnostics, is a port exists on nearly every vehicle manufactured since the mid–1990s and is intended to provide mechanics or dealership technicians with critical data about the vehicle’s overall health. Adapters that convert that data and transmit it wirelessly via Bluetooth Low-Energy, standard Bluetooth, or Wi-Fi in the car. Connected iPhones or Android phones can read this data wirelessly and pass findings along to connected car apps, which can make inferences about engine codes, driving trends, and other connected car maintenance features.
Apple CarPlay apps in iOS 8.3 and Android Auto apps offer connected car developers opportunities to engage drivers in new connected cars. CarPlay in iOS 8.3 enables iPhones to wirelessly connect to cars over Bluetooth, versus the Lightning cable required in previous versions of CarPlay for iOS. Android Auto provides contextual notifications to connected car app developers and Android developers across the Android ecosystem with Android 5.0 Lollipop, which debuted at Google I/O last year and offers new in-car experiences to Android users and drivers.