The future of mobile marketing is bright. Very bright.

• 250+ million Americans carry mobile phones—over 80% of the nation’s population

Source: CTIA Wireless Association

• Cell phones subscriptions will top 5 billion globally before 2011

Source: International Telecommunication Union

• The global mobile advertising market will be valued at over $16 billion by 2011

Source: M:Metrics, Common Short Codes: Cracking the Mobile Marketing Code

• Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life

Source: CTIA survey, Teenagers: A Generation Unplugged