Sharing information with likeminded people is a staple of internet culture. From content aggregators to social media sites, showing the masses what we find valuable is the driving principle behind the biggest sites on the web. Sharing in the workplace, on the other hand, has been a hard nut to crack.

EMAIL IS NOT THE ANSWER

Managing an inbox can be frustrating enough without the influx of RE:RE:RE:Subject_Here that occurs when folks hit the now infamous ‘Reply All’ button. Also, the platform just isn’t built in a way that makes sharing content throughout a company that useful. It doesn’t encourage conversation, and a link in an email doesn’t give at-a-glance context of what’s inside.

There are options, though. Internal social networks, private Facebook groups, a company forum; these are all viable solutions but, for one reason or other (onboarding, maintaining productivity, ease of use), we decided against them.

CUE INC

Inc by Kippt is proving to be a great platform for internal link sharing. Its focused, minimal interface is very easy to use and feels familiar from the get-go. Also, the account creation process is as simple as signing in with a Google company account. Submitting a link through the web app is a three click process, which can be shortened to one click with a Chrome extension. The end to end interaction screams efficiency.

The whole process goes a little something like this:

1. Find a great article/video/presentation
2. Go to Inc
3. Click ‘Add Link’
4. Paste URL
5. Click ‘Post’

It takes 5 seconds and you’ve potentially enlightened a coworker with knowledge they previously did not hold. Note that the Chrome extension sits on your extensions bar and, when clicked, it sends whatever site you’re currently at directly to Inc.

The highlight of Inc is that, given the nature of its company-focused approach, people are posting great, relevant content. Working in the technology space, staying on top of the industry is crucial and Inc is proving a great channel for tech-related articles. Alerts make it easy to keep up with all the interactions, and there’s even a Mac App that serves notifications in your dock in real time.

We have only been using Inc for about a week, but it has been a great experience so far. The service is still very new and, given the creators’ activity on HN and Twitter, a feature backlog is already in the works. We’re excited to see how this platform will evolve, and we’re glad that the issue of sharing with colleagues has a great, focused solution.

Check out Inc at http://www.sendtoinc.com