Samsung debuted their new smartwatch, the Samsung Galaxy Gear, at their Samsung UNPACKED event today. The Samsung smartwatch works alongside certain Samsung Galaxy devices, letting Gear users receive notifications, control their smartphone, receive phone calls, and even take pictures. If you’re rocking the Gear, you could receive an email, read it on your device, and follow up with a phone call, all without having to take your phone out of your pocket.

Gear’s camera is an interesting addition to the smart watch, letting users take a picture with a simple swipe down motion. Capturing a moment with a quick gesture will likely be a crowd-pleaser, since we’re wired to love taking pictures.

Gear will also go beyond its built-in capabilities, supporting a number of apps like Feedly, Evernote, and Path (a total of 70 at launch). Developers will be able to develop Gear-specific apps, which can be downloaded from the Gear Store.

Gear’s downside is that it only works with Samsung Galaxy devices. Samsung currently has the lead in Android smartphone marketshare, but the mobile space changes quickly. As a Galaxy S3 owner, it’s tempting to drop the $299 MSRP on a Galaxy Gear, as support for the S3 is coming in October, but there are other manufacturers out there that I might want to switch to when I upgrade. The Motorola Moto X has been getting a lot of attention with its beautiful, customizable design, and the Nexus 5 has yet to be revealed.

But if you’re a die-hard Samsung fan, the Samsung Galaxy Gear may be a great partner to your Samsung Galaxy device. Expect devices to start hitting the shelves on September 25th.