- 2 Min Read / Blog / 3.2.2020
120 years ago Mr. Loewy, as even his close friends called him, was born in Paris. His life would be marked by seven decades of history making designs found across the globe. He was featured in TIME Magazine in 1949, and the article is quoted to say Mr. Loewy:
Made products irresistible at a time when nobody really wanted to pay for anything.”
He is best know for his work for the Pennsylvania Rail Road designing passenger locomotives, Studebaker Starlight and Avanti models, Coca-Cola bottles and vending machines, and logos for brands like Shell and Exxon. His passion for design spanned multiple industries, as he helped form the industrial design industry itself. While we won’t attempt to put 120 candles on a cake (our smoke detector can be very sensitive), we will tip our hat to a man who heavily contributed to the design-centric world we live in today.