Historically, Apple’s keynote at the Worldwide Developers Conference has been the platform for the introduction of consumer products and features, including the iPhone 4 in 2010 and iOS 7 in 2013. But this year’s conference was different in that the last third of Apple’s presentation addressed zero end-user features at all—instead, Cook and his team delivered technology after technology on thousands of developers’ wish lists.
Punchkick’s developers were so excited about the new opportunities that they shared their thoughts and ideas about where this new platform could take brands and third-party apps moving forward. We explored every corner of Apple’s new OS and determined how third-party developers could take advantage of it. And, above all, we examined the historical context for each of Apple’s changes to provide insight into the secretive company’s thinking.
Years from now, people may not remember the beaming software executives on the WWDC stage who outlined the redirection of a platform. But they’ll use new products based on these announcements in every facet of their daily lives. iOS 8 is massive. Here it is in context.