Presentations

Webinar Recording | Transform Your Marketing By Thinking Like a Product Company

A webinar to reclaim "disruptive innovation" so it's no longer a cliché

“Disruption” is a cringeworthy industry buzzword, but it’s especially cringeworthy when it happens to your business. In this webinar, we’ll uncover how to think like an agile startup when bringing digital products to life—focusing on real market opportunities and addressing real user needs.

We’ll explore strategies to support short- and medium-term changes that help marketers adapt to an evolving digital marketing landscape and grow disruptive new ideas from within.

What you’ll learn:

  • How to uncover latent audience needs and design solutions to meet them.
  • How to empathize with audience needs to inform ROI–positive enhancements to the customer journey.
  • How to think like a product designer to justify and execute a digital transformation.

Access the webinar recording below!




WEBINAR: TRANSFORM YOUR MARKETING BY THINKING LIKE A PRODUCT COMPANY  Learn how to reclaim