Designing a digital product that meets the needs of everyone in your audience can seem like a daunting task—but it doesn’t have to be. There are new methodologies in the realm of audience research and user testing that can uncover latent needs within your product’s audience. With smart, targeted qualitative research, your team can begin to understand and address the actual needs, intentions, and psychological drivers of your user base.
What You’ll Learn
- How to turn insights from psychographic user persona research into actual product and feature ideas.
- How to leverage user research to help design amazing product UX for web and native experiences.
- How to use qualitative research best practices when prototyping and testing new features and products.
Check out the webinar recording below.