Know your talent audience—personally.

Punchkick’s approach to personas goes beyond simple demographics to understand what drives your candidates—what do they want in a workplace? How do they perceive your brand? What motivates the most qualified candidates to apply? Answering these questions can inform every UX decision to make your talent acquisition strategy more effective.

Speak your candidates’ language.

Personas have been used to craft smarter, more targeted content strategies for social media channels, gorgeous new responsive designs for candidate apply flows, and even overhaul internal communications strategies and intranets for global brands. When you understand your audience, you can guarantee positive ROI.

What You'll Get

Interviews

Up to 100 face-to-face qualitative interviews with members of your talent pool and your existing team.

Data Analysis

Comprehensive data 
and cohort analysis to identify trends and develop deeply specific persona segments.

Persona Card

One-page guides to everything that makes each persona unique, presented 
in a way anyone on your 
team can use.

Strategy Presentation*

An in-person workshop presenting research findings to any HR or talent acquisition stakeholders, helping them use personas to be more effective.

Interview Transcripts*

In-depth readout of interview transcripts, including key insights and themes highlighted and described throughout.

Content Strategy*

Guidance on how personas can be used to inform smarter, more targeted content strategy for talent acquisition on social and digital channels.

* Included with certain Personar plans. See plans table below for details.

Plans

Swipe to view the plans
  • Interviews Interview duration
  • Data Analysis
  • Persona Cards
  • Strategy Presentation
  • Strategy Workshop
  • Content Strategy Documentation

Personar Lite

  • 25 half-hour interviews
  • Data Analysis
  • Persona Cards
  • Strategy Presentation
  • Strategy Workshop
  • Content Strategy Documentation

Personar

  • 50 45-minute interviews
  • Data Analysis
  • Persona Cards
  • Strategy Presentation
  • Strategy Workshop
  • Content Strategy Documentation

Personar Enterprise

  • 100 45-minute interviews
  • Data Analysis
  • Persona Cards
  • Strategy Presentation
  • Strategy Workshop
  • Content Strategy Documentation

Reach out to us.

We'll get back to you within one business day.