Mobile Web Development
Sometimes the best mobile experiences are the ones designed to work on every device. When Punchkick approaches any mobile web development project, we first try to understand the unique use cases of the client’s mobile audience. When will users engage with this mobile website? What will they be doing? What about this experience makes it a mobile website versus a native mobile app? Once we have an understanding of the type of user experience we want to deliver through mobile web, then our web developers design and build an experience that customers love to use.
The best mobile web developers start with the user experience.
Punchkick uses bleeding-edge web technologies to build mobile web apps and websites that deliver on our clients’ business objectives. At every stage of the mobile web development process—from feature ideation through mobile web design and full-stack web development—Punchkick strategists, mobile UX designers, and mobile web developers work to understand users’ needs and build features that meet them.
The best mobile web developers define the experience they want mobile web visitors to have before deciding on the web development technology stack. That way, no matter what web technologies the developers end up using, they aren’t constrained by any technical decisions that could hinder a great user experience.
Building for the mobile web doesn’t have to be a second-tier UX.
Many mobile web developers develop one version of a website for mobile and another version for desktop. While there are some cases where adaptive web development supports a user experience, Punchkick typically recommends responsive web development—one website whose design dynamically responds to the screen it’s being consumed on—for a number of reasons.
First is the idea of responsive content strategy. Users’ expectations for a mobile website are that it includes all of the functionality they’ve come to rely upon on the desktop version of the website. If users access the mobile website and can’t find some of the content or functionality they’re looking for, this technical decision gets in the way of the ideal user experience.
A second reason is fragmentation of content management across mobile web and desktop web, making it difficult for clients to maintain and update content across duplicate versions of the website. There are web development techniques to prevent this fragmentation, but the easiest and most future-proof way of keeping content and experiences consistent on the web across form factors is to never separate them in the first place.
Developing what’s next.
Find out more about Punchkick’s end-to-end web development capabilities—including everything from mobile web development to API and middleware development and everything in between.