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Usability Testing

Products that are hard to use don’t convert. Punchkick’s usability testing process identifies your product’s key interactions, puts them to the test with real end-users, and provides actionable recommendations proven to boost key performance indicators.

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See It from Your Users’ Perspective

Have you ever yelled at a website? Been frustrated by an app? Left a cart behind thanks to a confusing checkout process? Ease of use is one of the most important elements of a successful digital product. Usability testing is the only way to accurately predict success and truly understand how to correct failure.

Mobile app usability testing relies on the metrics that matter most: Will customers download, use, and continue to use your application? Answering these questions means putting your product in front of real people and observing their behavior. Is the product easy to use? Feature-rich? Does it deliver similar experiences across multiple device types?

Whether it’s a one-time round of testing to get a high-level product usability assessment, or rapid iterative prototyping to test new feature ideas, navigation adjustments, or conversion flows, users are always the source of truth for Punchkick research projects. By leveraging multiple data points—from user interviews to persona development and design sprints—we create a holistic view of what your users want, how current experiences measure up, and how your application can improve.

We’ve Been Doing This for a While

Punchkick researchers have executed thousands of usability testing sessions on both small and large scales. Whether it’s at our in-house state-of-the-art lab, in real-life contexts, or at your office, our researchers have the tools and experience to test the usability of your product.

We’ve boosted conversion rates, sped up registration processes, increased user engagement, and reduced customer service calls all based on what our researchers have uncovered during usability testing.

It Makes a Difference

While many companies understand the need for usability testing to meet consumer expectations and deliver best-of-breed app experiences, the sheer number of device types and operating systems available make this a daunting task. From Android usability testing to web app and iOS usability testing, it’s easy for companies to miss critical combinations, resulting in a fractured application landscape.

Through years of experience, we’ve optimized the usability testing process for both data collection and client participation. This includes an observation area in our office and audio/visual and device-interaction recordings for our in-depth assessment and for you to keep as research artifacts.

Punchkick usability testing projects aren’t complete until we’ve gathered the evidence necessary to build a business case for your digital budget and provided you with actionable insights to correct the usability issues we uncover.

Our promise? To transform clients into leaders of the mobile and digital space. Our process? App usability testing that combines business needs and user experiences to identify critical issues and create better outcomes. Let’s build better together.

 

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