Do you have a strategy for iOS 10? In a year when the new iPhone hardware design is a subtle refinement, holding out for the dramatic reinvention in 2017, the new version of iOS is the headline. This year, iOS 10 makes the platform competitive in new spaces, showcases the latest hardware improvements like Touch ID and 3D Touch, and pushes Apple’s machine learning agenda forward. And, most importantly, iOS 10 opens the platform to developers in all-new ways, giving access to new corners of the operating system that most closely impact the user experience.

We examined how developers can begin to take advantage of these new features, and how new frameworks like SiriKit, richer notifications, and the Messages SDK can help brand marketers build better experiences for their customers. Apple has become the kind of company that only makes big moves—and iOS 10 is one of their biggest yet.

Download the white paper here.