Our research helped AccuWeather answer big questions about their audiences’ needs and transformed qualitative conversations into actionable product and sales insights.
Developed from 50+ Hours of Qualitative Interviews
"Not only was the Punchkick research experience perfectly customized to meet our business needs, but their persona card deliverables far surpassed our expectations. Several outside partners have told us these are the most comprehensive, useful personas they've ever seen."
Punchkick developed a two-part research process that combined qualitative audience persona development with performance analytics segmentation.
This "best-of-both-worlds" approach allowed Punchkick and AccuWeather to transform "soft" qualitative insights gained through audience interviews into actionable data that AccuWeather could use to make accurate product, advertising, and marketing decisions.
As a global leader in weather technology and data, AccuWeather provides digital products and services that help nearly 2 billion people make sense of the weather. In 2017, AccuWeather's Market Research team approached Punchkick with a big question.
How can we qualitatively understand how weather truly impacts the lives, decisions, and daily habits of our diverse users? And, more than that, how can we apply what we learn to our quantitative analytics strategy to better personalize our products to meet their needs?
