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Home Credit US Credit Card Apps and Middleware

We built native iOS and Android apps with UX informed by in-depth ethnographic research.

We built native iOS and Android apps with UX informed by in-depth ethnographic research.

Summary

Punchkick partnered with Home Credit US and Sprint to ideate, strategize, design, and develop native iOS and Android apps powered by robust custom middleware.

Key Takeaways

$1M+

Customer Support Cost Savings

Testimonial

“Punchkick has been an incredible partner. We've made great progress toward our goals because of their research-backed approach to product development. Their expertise in technical implementation and user experience design has also made a world of difference in developing our consumer mobile apps.”

  • Jordyn M
  • Product Platform Manager
  • Home Credit US
We built native iOS and Android apps with UX informed by in-depth ethnographic research.

Opportunity

When international financial services brand Home Credit chose to enter the competitive United States credit market, they knew a flawless digital customer experience would set them apart. They came to Punchkick with the goal of beign a completely mobile-centric financial institution.

Just a few months after launch, Home Credit was already surpassing critical milestones. Punchkick and Home Credit continue to partner to deliver new features and experiences to further deepen customer loyalty.

85% Self-Service

by HCUS Customers In-App

35%+

Weekly Engagement Rate

We built native iOS and Android apps with UX informed by in-depth ethnographic research.

Solutions & Results

Punchkick and Home Credit worked together to conduct in-depth ethnographic audience research to generate user personas, all while exploring and documenting the legacy technologies we needed to optimize around.

As a result of proper research, Punchkick developed robust middleware to support gorgeous, custom, native iOS and Android apps and a front-end web app that spoke the language of Home Credit’s unique audience segments.

Home Credit came to Punchkick with an amibitious goal: Stand out in the credit market with a beautiful mobile-first approach.

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