- 2 Min Read / Blog / 3.2.2020
Much to our dismay, summer is coming to an end. The sun is setting a bit earlier, and iced coffees are being replaced by fall flavored lattes. However, there is a light at the end of the tunnel and it’s the holiday season. The holidays are proven to be a very mobile time of year, 53.9% of shoppers are utilizing social media while in-stores — between a simple Google search to polling friends on Facebook about an item, your smartphone is the shopping buddy you can’t leave the house without.
The following infographic by Crowdtap illustrates impressive statistics about shoppers social behaviors and how they interact with items of interest. Also notable are the numbers showing in-store social engagement, we see users are increasingly turning to smartphones to talk about products or show-off purchases.