Consumers demand personalization. By developing a target persona for each buyer segment of your brand, your marketing team can speak to your audience in a way that resonates with each demographic’s unique pain points and needs.
It’s Not Just About Demographics
We build a marketing persona for each target demographic, enabling our clients’ teams to have more than just pretty pictures and basic demographic information about their audience segments.
The Punchkick customer persona process leverages qualitative and quantitative research methods to uncover how your audience thinks and behaves, what their pain points are, and, most importantly, what motivates them to act. We don’t stop there, though.
Each audience persona goes beyond a simple description by providing your team with the only thing that really matters—actionable recommendations.
Our Process
Through our proven audience segmentation process, we’ve provided insights and actionable recommendations used to drive content and marketing strategies. Our buyer personas inform analytics approaches, inspire feature development, establish brand identity, and personalize copywriting efforts.
No matter what your business goals are, Punchkick personas will help you achieve them by uncovering exactly what you need to know about each of your audience segments.
Why They’re Different
Punchkick personas transcend traditional market research boundaries and get down to what truly impacts your audience’s behavior. We’ve helped brands like Marriott, AccuWeather, and Sprint/Home Credit US activate a level of product personalization that has differentiated their offerings from their competitors, who are still just guessing and hoping to get it right.
Each Punchkick consumer persona is backed by a team of engineers, designers, and strategists who have your company’s best interest at heart. We source the data, compile the facts, and give you actionable insights. Then, we take the process one step further by empowering you with the type of technology you need to exemplify personalized marketing in a manner that meets today’s demanding consumer expectations.
If you’re ready to elevate the ways in which your marketing efforts speak to your audience, it’s time to get personal with custom marketing personas built around your target buyers. Connect with the experts at Punchkick today.
