Our user research process delivers end-to-end insight about what users want from your application and why it matters. Punchkick’s relentless focus on user experience ensures that our apps, websites, and products are wildly successful in the marketplace and achieve maximum ROI.
We want you and your team to be involved in the research process. None of our research is performed behind closed doors. Our custom-built lab is equipped with an observation room where our team and yours can view research sessions happening in real time. It’s our goal to form long-lasting client relationships based on trust and transparency.
The user research process prioritizes a complete understanding of the consumer experience. The caveat? Industry experience is required to identify key data sources, develop effective collection methods, and analyze this information to produce actionable insights. We’re application specialists. Our experienced teams have conducted more than 5,000 interviews with participants from more than 25 countries, giving our research processes the depth and breadth necessary to discover where your app design excels and where there’s room for improvement.
It’s easy to see user research as a nebulous concept—the through-line from user surveys, testing, market targeting, and usability testing isn’t always clear, making it difficult for organizations to justify app development spending on user research services. When you work with Punchkick, we’re always available to help explain the value of our UX research by offering clear and fully articulated deliverables. Some of our deliverables include persona profiles, readouts, presentations, wireframes, and prototypes. User research lays the groundwork for applications that exceed expectations and consistently deliver ROI.
